Sportradar enters the Indian market

Sports tech company Sportradar AG has made its entry into the Indian market with the opening of a new office in Mumbai, along with the appointment of Prasun Bhadani as its General Manager in India. The move aims to support the growth of the Indian sports ecosystem through the company’s innovative technological solutions and industry-leading services.

The Indian sports industry has witnessed significant growth over the past decade with the support of the government and private sectors. The country’s deep passion for sports provides numerous opportunities for the further application of sports technology and the commercialization of sports leagues rights.

Bhadani, with extensive experience in sports marketing, including managing prominent Indian Premier League players, will support the execution of Sportradar’s strategy in the region. He will be responsible for strengthening client relationships and forging new partnerships across key business verticals, reporting directly to Oscar Brodkin, Managing Director, APAC.

Benefits of Sportradar’s Entry into the Indian Market

• Sportradar’s expertise in safeguarding the integrity of sports leagues will be valuable in ensuring fair play and preventing fraud in Indian sports.
• Sportradar’s entry into the Indian market will increase competition in the industry, leading to improved quality of services and more innovative solutions for sports organizations.
• Sportradar’s recent data partnership agreement with 1xBet Betting App, allowing 1xBet to access Sportradar’s data solutions for over 60,000 live events annually, is expected to offer more opportunities for Indian sports betting enthusiasts.

Sportradar is already collaborating with several leading Indian football leagues, state cricket associations, and the Board of Control for Cricket in India (BCCI) to safeguard the integrity of both the IPL and Women’s Premier League (WPL). The company’s expansion into India is a significant step towards achieving its business objectives in the Asia Pacific region.

According to Oscar Brodkin, “India is a key market and will contribute significantly to our overall growth in the Asia Pacific region. Prasun has the experience and ability to help us achieve our business objectives in India and at the same time prioritize the delivery of quality service and value to our partners.” Bhadani is also excited about the opportunity to support Sportradar’s goal to continue innovating the sports industry through impactful technological solutions.